The total economic impact of Bombora™ finds a return on investment of 342%
Faster sales speed, improved conversion rate and reduced churn rate are some of the quantified benefits
— A senior director of marketing data, financial services
NEW YORK, NY, USA, May 2, 2022 /EINPresswire.com/ — Business-to-business (B2B) marketing and sales teams looking to improve their bottom line should consider Bombora. This is the conclusion of a commissioned study conducted by Forrester Consulting on behalf of Bombora, “The total economic impact of Bombora™” — https://bombora.com/resources/the-total-economic-impact-of-bombora/?utm_campaign=2022%20-%20Sponsored%20Content%20-%20Forrester%20TEI%20report&utm_source=TEI%20Press%20Release — and announced by Bombora at the Forrester B2B Summit in Austin today.
The study put it into context, noting that “today’s B2B buyers are digital first, with remote working and an increased preference for immediate ROI, changing the way B2B buyers evaluate and purchase products. In this new environment, customer-centric data and insight-driven decision-making are crucial…” To better understand the benefits, costs, and risks associated with Bombora’s intent data, Forrester interviewed a decision-maker from an organization experienced in the use of Bombora.
“We looked at other viable options, and nothing really compares to Bombora,” a senior marketing data manager, financial services, told Forrester.
The study revealed that by using Bombora, the client had:
Improved conversion rate by 18%
Increased sales speed by 30%
Reduced customer churn rate by 10%, and
Implemented data efficiency that saved 4,500 hours per year
The interview and financial analysis revealed that the decision maker’s organization recorded benefits of $5.4 million over three years against costs of $1.2 million, representing a net present value (NPV) of $4.2 million and a 342% return on investment. The client also cited harder-to-quantify business benefits, such as increased innovation and excellent customer service.
“Working collaboratively with our clients to help them drive results has always been a top priority,” said Bombora Founder and CEO Erik Matlick. “This focus, along with the quality and efficiency of our data, has firmly established us as the leader in B2B intent. Having more quantified evidence of our customers’ ROI is, while unsurprising, always gratifying. .
To download the full study, go to: https://bombora.com/resources/the-total-economic-impact-of-bombora/?utm_campaign=2022%20-%20Sponsored%20Content%20-%20Forrester%20TEI%20report&utm_source=TEI%20Press%20Release
Forrester will discuss the study in more detail as a guest speaker at our online seminar May 18:
Bombora tells companies which companies are looking for their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all businesses. This intent-driven approach is revolutionizing the way businesses market and sell to other businesses through transparent data powered by an ecosystem of quality, collaboration, and innovation. Through direct integrations with dozens of leading data and media buying platforms, Bombora is building a world where commercial buyers value sales and marketing for relevance, speed and accuracy. To learn more, visit www.bombora.com.